OUR IDENTITY

Our brand promise is simple: to make a positive difference in our customers’ lives.

Through our brand positioning –  Real Life Banking – we are committed to understanding the real-life needs of our clients,  thus emphasizing our mission of UniCredit as the leading European commercial bank, which puts clients into the center of its interests and activities. 

Our brand promise is simple: to make a positive difference in our customers’ lives. We call this Real Life Banking, because our goal is to consistently provide concrete answers and real benefits in response to the challenges and opportunities faced by our customers on day to day basis, and to do this in a simple and clear way.

Real Life Banking is a promise which affects the current and potential client perception. Each interaction with clients implies this promise, which results in providing solutions in a simple and more efficient way in order to shape their perception and consequently our future.

Acing in line with our positioning will enable us to make a positive impact to clients, which will ensure their loyalty and this way we will remain their bank of first choice.